CONTENTS
PLAN
ADDITIONAL
GOALS
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Continue growing brand name recognition for American Rebel
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Secure press and media coverage to increase exposure locally, nationally and internationally for both American Rebel and Andy Ross
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Cultivate relationships with press outlets, fan base and potential fans
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Grow excitement and positive associations with American Rebel and Andy Ros
PLAN ELEMENTS
PUBLICITY
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Develop broad & specific media strategies driven by goals
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Obtain media coverage around any opportunities, including announcements and projects
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Create angles for publications, podcasts, television and other outlets to grow and diversify fan base
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Tour press to increase local exposure and cultivate relationships with potential fans
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Can include local/regional television, radio, newspapers, blogs, online outlets and more
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Route tour to include media, charity, social media stops
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Schedule charity stop and other in-person visits, if time permits
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Maintain consistent media coverage
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Features with local, national and international media outlets
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Schedule interviews/appearances with podcasts, television, newspapers, blogs and more
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Develop strategic publicity plan to promote launch of podcast
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Oversee charitable press opportunities
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Write press releases for upcoming opportunities, announcements and projects
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Build promotional materials, including biography and one sheet
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Create press kit, if one is not already provided by BMG
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Media/Interview guidance to ensure talking points are mentioned and interviews achieve goals
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Create and maintain fan club
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Provide guidance on social media
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Assist in content creation and social media maintenance
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Provide regular strategy meetings and updates
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Assist BMG Team with any support needed
ADDITIONAL
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Digital Ad Campaigns
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Newsletter Maintenance
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Charity Tours
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Identify Potential Income Streams & Develop Course of Action
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Social Media Ads & Promotions
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Graphic Design
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Multimedia Content (Videography, Photography, Etc)
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Secure Social Media Sponsorships & Endorsements
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Account Verification